The Shop is Becoming First Light Syracuse Goods™

Written by: Eric Hart

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Time to read 1 min

Big changes are on the horizon for the shop, its brand, and its social media accounts. It's focus on Syracuse stays unchanged.

🔮What is happening?

1. The shop is being rebranded to First Light Syracuse Goods ™. The parent company will remain Hartbreakers Creative LLC .

2. firstlightsyr.com will become the new URL for the shop. Customers that navigate to the old URL will be forwarded to the new site automatically.

3. shop@firstlightsyr.com will be one of several new email addresses for correspondence, replacing all previously used @hartbreakers.com email addresses.

4. The @hartbrkrs Instagram account will get a new username / profile image that is in line with the above changes as it moves to First Light Syracuse Goods™. My social content will stay the same; posts that are First Light-specific, and City of Syracuse focused in general.

5. The Facebook Page branding will pivot to First Light Syracuse Goods™.


⏰When is this happening?

You’ll see changes starting to trickle in from today. There will be sporadic downtime on the shop site as changes are being implemented.


🤔Why change the name?

1. To be crystal clear about what this shop is and the types of goods I sell.

2. To make it easier for people looking for Syracuse goods to find this shop and its products online.

3. To create a strong platform upon which I can scale this shop and its brand.

4. To bring the shop into alignment with firstlightflag.com . They’ll now to be sibling sites which is what I always intended. People will be able to learn about the Syracuse city flag at firstlightflag.com , then buy Syracuse city merch at firstlightsyr.com .

5. To expose more Syracusans to the name of our new city flag which is "First Light".

I hope you look forward to this new, more focused shop. Exciting times!


🥳Updated products

Below are a few updated products featuring the new First Light Syracuse Goods™ branding. All products will soon feature the new logo and visual identity. Stay tuned!

Eric Hart in front of Syracuse City Hall

Author: Eric Hart

Eric is owner of First Light Syracuse Goods™ and design studio Hartbreakers Creative. He's an eighth-generation Syracusan and designer of the Syracuse city flag, "First Light."

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