20% Off Syracuse Apparel and More For Our Grand Reopening

Written by: Eric Hart



Time to read 1 min

Sale includes Syracuse city flags, Syracuse apparel, accessories, and more

Ready to Rock

I'm very happy to report that the migration from the previous shop branding is complete and First Light Syracuse Goods™ is now reopen for business!

Educating About the New Brand

I thought it'd be a good chance to re-engage customers by offering 20% off all orders for an entire week. The sale runs April 29th - May 2, 2024. I'm calling it the "Grand Reopening Sale". Everything in the shop is fair game, including: Syracuse city flags, Syracuse apparel, stickers, patches, button pins, magnets, mugs, phone cases, and more. The discount will be automatically applied at checkout, so no need for a special code. There's no better time than now to be educating new and potential customers about the switch to the new brand. It's important to make sure I can get as many people on board as early as possible and build some brand equity.

An Important Achievement

This is actually a big milestone for me. I've been working toward the goal of a unique, Syracuse-based brand for over a year. I started out on Zazzle, which wasn't great. I didn't even have a brand at that point. Next, I migrated to Shopify but needed to sell products under a brand that didn't make much sense for selling Syracuse city flags and apparel. I found some success under that brandname, but it never sat right with me. It wasn't clear enough to consumers what I was selling and to whom the products were for. Now, having officially launched First Light Syracuse Goods™ I'm feeling great about the direction the shop is headed.

I've included some Syracuse apparel products below that are 20% for the next week. You can browse all products available in the shop here as well.

Eric Hart in front of Syracuse City Hall

Author: Eric Hart

Eric is owner of First Light Syracuse Goods™ and design studio Hartbreakers Creative. He's an eighth-generation Syracusan and designer of the Syracuse city flag, "First Light."

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